Any good agent will tell you that referrals have been the key to their success. They will tell you that a large percentage of completed real estate transactions come about due to a referral. This has definitely been true in my own experience as well.
What is a Referral
First of all, a referral is just making a connection between someone you know who needs some assistance or advice and someone who you feel has that knowledge and experience. A referral should be something earned, not just asked for or given away. You wouldn’t want your own credibility to be compromised in the case of a bad match up.
There are at least 5 basic types of referrals that agents love to get. You can connect them with buyers, sellers, investors, other agents, or people that provide services that are valuable to the real estate transaction process. Let’s discuss each one.
Do you know someone who is thinking about buying a home? This is not a process to be taken lightly. It is one of the largest purchases a person makes during their lifetime. You can help them out by connecting them with an agent who will educate and guide them throughout the process.
When it comes time to sell a home, clients are always worried about getting a good price and a quick sale. Often they have a new purchase in mind as well, and the timely sale of their present home is critical. They need connected with an agent who knows the market and can help position their home for success.
Real estate has proven itself over time to be a good investment when properly chosen. Picking just the right property that meets all of your carefully chosen criteria can be time consuming. A good agent is invaluable during this process.
Believe it or not, agents are always looking to meet other agents. Maybe they specialize in different types of properties, or clients. Maybe they’re in another geographic area. Some agents may be looking to join a successful team to help them grow as an agent. Or maybe, they’re just thinking about becoming an agent. Networking with other agents is an important part of the business.
The process of buying and selling real estate involves a large network of related services. There are inspectors, movers, title agencies, cleaning companies, contractors and more that help make the process smoother when properly chosen. Sharing your experience with various service providers can help an agent make the right choice when making recommendations to their clients.
Everyone has people in their own personal sphere of influence that qualify as one or more of these referral sources. I would love to talk with you and find out who you know that I should know too. Give me a call and let’s talk.
Buy – Sell – Invest